I don’t know about you, but I’m always up for some fun playtime inside and outside of my business. Often when I am doing something out of my norm I have some valuable business insight. And, of course, I’ve got to share those useful nuggets with you!

Stick with me for a minute while I give you a bit of backstory.

My boyfriend and I like to keep things exciting by setting up surprise date nights a few times a month. We take turns choosing a fun activity, restaurant or adventure and surprising the other person with the date. {It’s a lot of fun and I highly recommend trying this so that you avoid sitting on the couch and doing the same ol’ thing all of the time.}

In the past we’ve gone to haunted houses, new restaurants, skydiving, explored new NYC neighborhoods, taken pottery classes, and a lot more!

Most recently we went to Escape the Room in the Lower East Side (in NYC) and I learned something valuable about teamwork. If you aren’t familiar with what Escape the Room (ESR) is, let me explain. Basically, you and about 9 other people get locked into a theme room (theatre, apartment, prison, zombie apocalypse, hospital) for 1 hour and you have to solve a sequence of clues in order to “escape the room”.

Only 20% of the people who play actually escape before the 60 minutes is up. Not only is it a lot of fun, but it really makes your brain work because you are solving puzzles, riddles, clues and doing all sorts of thought-provoking things.

{Fun side note: I actually played this game once in Shanghai 10 years ago during one of my 30+ trips to China. I played with a group of 9 Chinese people, so the language barrier was a bit of a challenge but we were still able to have fun working together and we actually did “escape the room”.}

Now let me get to the point about what I learned and how it can help you in your business.
During ESR, we operated like a (mostly) well-oiled machine. Well, as well as can be for a bunch of strangers. One person called out lock combinations, and we all tried different locks to see which one was the correct one. Another person searched for clues. As a team we solved puzzles.

Even though we did not escape the room in 1 hour, I did learn something valuable.

Having a dream team in place is key!

In the beginning of your businesses you are the President, CEO, CFO, Marketing, Branding, Sales, Shipping, Admin (and probably a lot of other roles).

But having a kickass team is really where it’s at! This is the place everyone aspires to grow their business into. Each team member has their roles and responsibilities and performs in their zone of genius.
Even though right now you wear multiple hats, the reality is you shouldn’t be wearing them (despite how gorgeous you look in them!) I know that’s not always an option in the beginning of your business because you might not have the money coming in to hire support staff. However, I always encourage my clients to hire someone to help out as quickly as possible. Even if it is for just a few hours per week.

There is someone else who’s zone of genius is the financial, planning, website, admin tasks, etc. The goal is to let those people do what they are best at, and YOU do what you’re best at.

If it takes you double or triple the amount of time to do something because you’ve got to Google it and watch how-to videos just to do a so-so job at it then that’s not ideal. {For example, if you had to research how to change a font on your website, go through trial and error and in the end spent one hour it, it wasn’t the best use of your time. The web professional could have done it in a fraction of the time. Most likely in mere minutes.}

In that hour that you spent tinkering in the back end of your website, you could have been doing income-generating activities. Like, reaching out to potential clients, creating opt-ins, attending a networking event or a boatload of other more important things.

And I don’t think I even need to mention the frustration, impatience and agitation you’ll experience when you try to do it ALL yourself.

You need to be working IN your business, not ON your business.

Another thing to consider: how much does it actually cost per hour to outsource to team members? It’s probably not as much as you think. A VA can cost anywhere from $8-50 an hour. But if your hourly rate (if you charge hourly) is likely more $ than the VA’s rate. If it takes the VA 10 minutes to fix something and it takes you 1 hour to do the same thing, then it’s cost you a lot more to DIY. (If you need some resources on where to look to hire some help, you can check out Fiverr.com or Upwork.com.)

Today’s challenge is for you to take a look at your business and see how you can start to build your team, even if it is just with one person helping you for a few hours per week. Make sure you consider the valuable opportunity that you WILL be able to do more income-generating tasks so that you can offset the cost of hiring some help.